Millerbrown is proud to announce its recent feature in the Golf Business Quarterly, showcasing the transformative redesign of the professional showroom at Burhill Golf Club. This recognition underscores the success of the £250,000 refurbishment project, which has delivered significant financial and operational benefits for the club.
A Partnership Driving Results
In March 2023, Millerbrown partnered with Burhill Golf Club, part of the Burhill Group Limited (BGL), to reimagine their retail space. The project included the creation of a state-of-the-art Trackman custom fit studio, a 33% expansion of the retail area, and a complete overhaul of the shop’s layout and visual merchandising. Despite a three-month closure for refurbishment, the club achieved an impressive 18% increase in revenue compared to 2022 figures, alongside a 9% rise in group retail trading figures—well above the industry average.
The redesign also allowed Burhill Golf Club to enhance its representation of club-crested apparel and hardware, creating a more immersive and premium shopping experience for members and visitors alike.
A Case Study in Strategic Investment
The success of the Burhill pro shop serves as a compelling case study for smart investments in golf retail.
Colin Mayes, CEO of BGL, commented:
“It’s very pleasing to see the Burhill professional shop investment proving to be such a success. The exceptional revenue figures have positioned Burhill as one of our best-performing retail venues. Our partnership with Millerbrown and the positive financial performance have given us the confidence to explore further investment opportunities across our portfolio.”
Expanding the Partnership
The Burhill Golf Club project is the latest in a series of successful collaborations between BGL and Millerbrown. The two have previously partnered on refurbishments at Birchwood Park Golf and Country Club, Thornbury Golf Centre, Ramsdale Park Golf Centre, and Wycombe Heights Golf Centre. Additionally, the installation of a Trackman custom fitting room at Burhill complements the existing Trackman studio at Hoebridge Golf Centre, further elevating the group’s retail offerings.
Colin Mayes added:
“Our partnership with Millerbrown has allowed us to take our pro shop retail spaces to the next level. The revenue growth at Burhill Golf Club is a testament to our shared commitment to high-quality products, exceptional service, and strategic design. We’re excited to continue developing our golf retail spaces across the group.”
A Blueprint for Success
The Burhill Golf Club project highlights the value of investing in premium retail experiences. By combining Millerbrown’s expertise in design and space planning with BGL’s commitment to excellence, the partnership has set a new standard for golf retail.
Check out the full portfolio for our Burhill transformation and Millerbrown’s full showroom expertise by looking at our previous designs.
To find out how to work with us get in touch for a free consultation.
