Woking Golf Club – Custom Fit Studio & Swing Room
Millerbrown collaborated with Woking Golf Club, one of Surrey’s historic and highly regarded golf venues, to design and install a dedicated custom fit studio and swing room as part of its ongoing investment in member services and pro shop innovation.
The space provides an indoor performance environment tailored to club fitting, coaching, and technology-driven swing analysis, complementing the club’s traditional links-style offering.
Key Features:
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Tailored Swing Room Layout
Designed with optimal swing clearance and safety in mind, the studio allows professionals to conduct accurate fittings and coach players of all skill levels in a controlled indoor environment. -
Integrated Performance Technology
Equipped to accommodate launch monitors, simulators, and ball-tracking systems, the space supports data-driven insights that enable confident equipment decisions and technical improvements. -
Seamless Retail and Performance Flow
The layout bridges performance analysis and the adjacent retail environment, encouraging golfers to translate fitting data into informed purchase decisions. -
Premium Finishes & Custom Joinery
Quality joinery and refined finishes provide a professional aesthetic that enhances the overall member experience and aligns with Woking Golf Club’s established brand. -
Thoughtful Lighting & Acoustics
Carefully specified lighting improves visibility for swing and data capture, while acoustic considerations foster a comfortable, focused atmosphere for players and instructors alike.
A Performance Hub Within a Historic Golf Setting
Located in Surrey’s competitive golf landscape, the Woking Golf Club custom fit studio reflects how modern swing rooms strengthen the service offering of traditional clubs. By enabling year-round fittings, coaching sessions, and performance analysis indoors, the space increases pro shop utilisation, member engagement, and commercial opportunities.
This installation exemplifies Miller Brown’s ability to create bespoke golf performance environments that support both technical excellence and commercial success — balancing traditional club heritage with the demands of a modern retail and coaching ecosystem.
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