Tazegzout Golf Club - Taghazout Bay, Agadir, Morocco

The Taghazout Bay resort developers engaged Millerbrown to deliver the pro shop fit‑out at Tazegzout Golf Club, an Atlantic‑coast resort golf venue located just north of Agadir, Morocco. As a flagship retail environment in this prestigious new resort, the shop combines upscale golf merchandise with custom fitting services tailored for resort visitors and luxury travellers.

Key Features:

• A bright, contemporary retail space with separate fitting bays, stockroom, and office.

• Minimalist displays prioritising apparel, footwear, accessories, and local branded products (including argan-oil‑based items), rather than dense hardware racks.

• Mood finishes combining textured pale wall coverings, weathered oak surfaces, and brushed stainless steel detailing for a modern and welcoming feel.

• Flexible display systems that are easy to reconfigure—supporting changing collections and local promotions.

• Well‑planned retail layout designed to increase dwell time and maximise visitor spend, supported by early client feedback noting strong operational and commercial performance.

Situated within the eco-conscious Taghazout Bay development, this project underscores Millerbrown’s expertise in delivering contemporary golf retail environments in destination resorts. The result is a sophisticated yet functional space that elevates the guest experience in one of Morocco’s most rapidly growing golf destinations.