Gamola Golf Retail Flagship – Aberdeen, Scotland

Millerbrown collaborated with Gamola Golf, one of Scotland’s leading independent off-course golf retailers, to deliver a premium contemporary retail and custom-fit experience in central Aberdeen. Located in a striking, historic arcade on Market Street, the 4,000 sq ft flagship store blends modern retail design with a refined in-store golf lifestyle destination.

Key Features:

• Minimalist, monochrome interior with sharp lines and clean shelving to let products stand out in a clutter-free space.

• Open-plan layout with modular fixtures that accommodate both club fitting and high-end retail merchandising.

• Integrated custom fitting studio and hitting bay with launch monitors and PGA professional support.

• An upstairs lounge space (“The Locker Room”) featuring full-size simulators, putting green, and broken-plan seating—blending retail and lifestyle experience.

• Sophisticated branding elements with restraint—avoiding excessive point-of-sale clutter to maintain visual elegance.

Set at the heart of Aberdeen’s city centre, this project demonstrates Millerbrown’s expertise in delivering contemporary golf retail design combined with performance-led fitting solutions. The retail space enhances Gamola’s strong reputation in both golf expertise and customer experience.