Frilford Heath Golf Club - Frilford, Oxfordshire

Located on the edge of Oxford, Frilford Heath Golf Club stands out as one of southern England’s premier golf estates, with three championship courses set across 500 acres of heathland. In 2017, Millerbrown worked in collaboration with the club to design a comprehensive, contemporary golf shop fit-out and performance centre, combining retail excellence with cutting-edge custom‑fitting facilities.

Key Features:

• Spacious golf shop stocked with leading brands in footwear, apparel, accessories, and equipment

• Dedicated custom fitting zone with GC Quad launch monitors and PGA professional team to deliver tailored club fitting experiences.

• Elegant retail layout, performance lounge, and first-floor terrace overlooking the 18th green

• Innovative architecture featuring cross-laminated timber (CLT) superstructure and curved visitor pathways for enhanced visibility and flow.

This flagship project in Oxfordshire demonstrates Millerbrown’s expertise in delivering state-of-the-art contemporary golf retail environments fully integrated with custom fitting studios, elevating member experience at a premier UK private club.