The Belfry Golf Shop – Sutton Coldfield, West Midlands
Millerbrown partnered with the legendary Belfry Hotel & Resort in Sutton Coldfield, West Midlands, to deliver a high-impact golf shop fit-out befitting a venue that has hosted the Ryder Cup more times than any other. The new retail environment reflects the stature of this iconic golf destination while maximising space, brand visibility, and shopper engagement.
Key Features:
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Contemporary retail layout designed for high footfall
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Custom shop counters, club displays, and branded feature walls
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Flexible product zones for seasonal apparel and equipment launches
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LED lighting for product highlights and display focus
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Integrated branding reflecting The Belfry’s distinctive identity
Located just outside Birmingham, this project showcases Millerbrown’s experience with large-scale golf retail fit-outs for world-class venues. The result is a dynamic, visually striking space that supports both everyday sales and peak tournament traffic.
